Founder of The Liquid Projects
Growing up in Vancouver, Canada, in what Jennifer Massolo describes as the genesis for her love of fine foods, wines, spirits and beers and she attributes this penchant to her family’s affinity for entertaining and her father’s wine and cocktail making endeavors.
Soon after college, however, it was her position with the French sprits giant, Remy Amerique, when her professional vocation in the industry began. After four years, Massolo went on to accept a position with the Chilean winery giant Concha y Toro, where she was in charge of education and two separate distribution divisions.
By 2001, she had made her way from Western Canada, through South America, to Miami. Massolo joined what was then a budding South Florida organization to become a founding member of the Miami International Wine Fair. Setting the path for the many successful years that followed, she returned to this leading wine trade event as executive director for the 2010 and 2011 edition with renewed energy and acumen.
In 2012, Massolo branched out on her own and created The Liquid Projects, LLC (TLP), an event planning and consulting company. The industry at the time revealed an emergence of budding artisan distillers and brewers that were struggling for a voice in a big-brand dominated industry. Out of her passion for supporting these artisans, Massolo started CRAFT: Spirits and Beer, a tasting event that creates a platform for these artisans to connect with and educate both the beverage industry and the general public. TLP began as a blog (Spiried Sirens) to bring about awareness of food, drink and travel but has now developed into a consulting resource for the industry. The consulting has taken many shapes such as large scale bar development for Marriott Hotels, smaller boutique hotels such as Circa 39 in South Beach, as well as brand building for budding craft distillers.